Submitted by admin on Tue, 06/04/2019 - 21:21

Part 1: How to get marketing on the agenda of your organisation

Examines how to change the internal resistance to marketing and provides practical tips on how to begin the marketing strategy development process.

Duration: 1 hour 3 minutes
Table of contents
  1. Why is marketing your organisation important?
  2. Building a case for change
  3. Common objections to marketing
  4. Countering objections
  5. Knowing your market
  6. Staff and volunteers as marketing advocates
  7. Training staff
Last updated 27 June 2019 - 5:22pm