Part 2: How to develop a marketing strategy
Focuses on understanding your organisation’s vision and mission and how to prepare a strategy document that will outline all external marketing tactics.
Table of contents
- The purpose of a marketing strategy
- The benefits of marketing
- What good marketing looks like
- Understanding you organisations vision and mission
- Understanding your stakeholders and competitors
- Linking business and marketing strategy
- Risk mitigation and analysis
- Creating a marketing strategy - the structure
