Submitted by admin on Tue, 06/04/2019 - 21:24

Part 2: How to develop a marketing strategy

Focuses on understanding your organisation’s vision and mission and how to prepare a strategy document that will outline all external marketing tactics.

Duration: 50 minutes
Table of contents
  1. The purpose of a marketing strategy
  2. The benefits of marketing
  3. What good marketing looks like
  4. Understanding you organisations vision and mission
  5. Understanding your stakeholders and competitors
  6. Linking business and marketing strategy
  7. Risk mitigation and analysis
  8. Creating a marketing strategy - the structure
Last updated 27 June 2019 - 5:21pm